Zinklar
Want to know how we work with Zinklar?
Zinklar is a Catalan tech company that set out to empower brands to make data-driven decisions by placing the consumer at the heart of their strategy. This data was collected through surveys completed by panelists who matched each brand’s ideal profile.
The idea behind the platform emerged in 2005—long before smartphones existed. For a decade, the patent remained dormant until it began to take shape as a functional first version.
The company’s values and its commitment to excellence, both toward clients and its own team, led them to seek a partnership with a like-minded organization. That’s how they found Lean Mind, and from the very beginning, a smooth and natural connection was formed.
The Collaboration
The collaboration began with two Lean Mind team members joining Zinklar full-time, with the goal of promoting the adoption of eXtreme Programming within the organization. During this initial phase, we also delivered group training sessions on topics relevant to the team.
Over time, the collaboration evolved into the formation of a new team dedicated to tackling some of the company’s key technical and organizational challenges, with the aim of enabling sustainable growth.
Zinklar’s existing remote work setup greatly supported our integration as part of the team.
Impact and Purpose
Working with Zinklar was a truly enriching experience. From day one, we felt like part of their team, contributing our skills and expertise. The company had a clear and ambitious vision, which made the collaboration a space for mutual learning and professional growth.
The 3 Magic Words
1. Growth
Our goal was to help Zinklar grow as a team, but the collaboration was mutual—it also allowed us to grow as individuals and as an organization.
2. Purpose
We shared the motivation to contribute to a better world. This common purpose fueled our commitment and helped us stay aligned in working toward shared goals.
3. Commitment
Lean Mind’s commitment went beyond code or technology. We made a strong effort to maintain clear and honest communication, which strengthened team cohesion and ensured that the software evolved with purpose, clarity, and sustainability.
